Cross-Channel A/B Testing Fundamentals
Want to test your campaign effectiveness across channels? Start with these fundamentals for cross-channel A/B testing.
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What Is Integrated Marketing & Why Does It Matter?
Today’s marketers are facing a complex and fragmented landscape. Break through the noise with a comprehensive integrated marketing strategy.
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Getting Started With Conversion Rate Optimization
Conversion Rate Optimization is the process of increasing the number of leads generated from a website. Learn more about CRO strategies, best practices, and tips.
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TikTok Advertising: How, When, and Why to Start
Learn everything you need to know about TikTok advertising including how it works, how to get started with advertising on TikTok, costs, examples, benefits, and more.
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Static Ads vs Dynamic Ads: How to Choose the Right Display Ad Type
Ready to run digital banner ads but not sure which ad type will perform best? Learn more about static vs. dynamic ads and how to use them strategically here.
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Social Media Ads Cost Breakdown: Facebook, Instagram, TikTok, Pinterest and More
Get a full comparison of how much it costs to advertise on popular social media platforms including Facebook, Instagram, TikTok, Pinterest, and more.
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Inclusive Marketing: 5 Tips to Know Before Getting Started
Inclusive marketing should be at the forefront of every marketer's mind for the future. Click here to read five tips to get your brand started.
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What is Targeted Advertising?
Targeted ads allow marketers to advertise to shoppers based on their traits, interest, and behaviors. Learn more about the value of targeted advertising for your brand here.
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How to Increase ROAS: 3 Tips from Kevin Brkal
Looking for ways to be more efficient with your 2023 marketing budget? Check out these three ROAS increasing tips from marketing pro, Kevin Brkal.
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