So what is Google FLEDGE? It’s a proposal for a workflow (using FLoC API technologies) that will help marketers connect with relevant user groups and deliver personalized ad content.
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As Facebook goes from strength to strength, they continue to evolve the platform to provide users with more intuitive and convenient features. Learn more.
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Want your TikTok ad to earn more impressions and engagement or even go viral? Learn how to optimize TikTok ads with these tips.
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Sustainability and environmental responsibility are more than just buzzwords. Check out this list for 18 ideas on going greener in 2022.
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Want to boost your brand awareness, customer loyalty, employee satisfaction, and revenue? It’s time to launch a cause marketing campaign.
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Two is better than one, especially when it comes to building purpose-driven brands. Check out this guide to forming partnerships with like-minded retailers.
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With 350 million-plus shoppers ready to discover and purchase, Pinterest is a non-negotiable marketing channel for Shopify merchants in 2022.
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Thanks to its powerful AR features and lingering popularity, Snapchat is a must-have for Shopify merchants. Here’s how to get started.
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With the TikTok app for Shopify, it’s never been easier to create captivating short-form videos that drive conversions. Get started with this guide.
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