The Ultimate Flash Sale Prep Checklist
It’s officially fall — say hello to the most pumpkin-spice-everything, sales galore time of the year. Use this checklist to get your Shopify store prepped.
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CPC vs CPM
Read on to learn the difference between CPC vs CPM, the benefits and downsides of each, and how to determine which one to use for your ad campaigns.
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The Future of Ecommerce: Sustainability, Social Selling and Other Trends for 2022
One significant change to affect the ecommerce business world in recent years has been the increasing focus on environmental sustainability and responsibility.
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3 Creative Ways to Better Understand Your Target Audience
Here are creative ways to collect the information you need to fill out your buyer personas, review your analytics dashboards, and solicit customer feedback.
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An Introduction to Retail Advertising & Media
Retail media refers to an advertisement placed on a retailer’s ecommerce website or app by the retailer or another brand within their network. Learn more.
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5 Ways to Optimize Your Customer Reviews Program for Conversions
Are your customer reviews optimized for conversions? Let’s take a closer look at five ways to make some improvements.
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Swipe Up No More: 4 Ways to Use Instagram Link Stickers
Instagram is revamping its popular social-selling feature once again, so here’s everything you need to know about the Instagram link sticker.
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What Is Remarketing? 4 Tips to Get Started With This ROI-Driving Tactic
Here’s how to get started with remarketing to help boost your return on investment (ROI).
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4 Ways to Increase Brand Awareness on Social Media
Social media and brand awareness go together like Oreos and milk — as long as you know how to do the equivalent of “twist, lick, and dunk.” Here's how.
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