How to Write Data-Driven Content That Converts
Here are our top tips for writing data-driven content using existing marketing data that drives performance and increases conversions.
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Overly Ambitious Brand Promises: Consumers Are Over It and Here's Why
Broken brand promises lead to a drop in consumer trust. Here’s how to avoid the pitfall of overpromising and under-delivering.
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8 Sales Funnel Examples That Boost Conversions
Sales funnels are a key part of marketing and they tell us a lot about consumer behavior. Learn from these 8 sales funnel examples to grow your business.
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How to Create Shopify Instagram Ads That Will Actually Drive Sales
Shopify Instagram ads typically require six steps — but connecting your store to AdRoll streamlines the process in one fell swoop.
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Why Accessibility in Advertising Is Good for Everyone
Learn why brands that include accessibility in advertising tend to have more successful campaigns — and why it’s just the right thing to do.
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Landing Page Bounce Rate: 7 Ways to Improve Engagement
A high bounce rate is deadly for well-built, post-ad landing pages. Here’s how to improve your brand’s landing page bounce rate.
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9 Ways to Keep Customers Happy When Instant Shipping Isn’t an Option
There are ways to innovate the shipping experience. Learn how to improve your customer experience when instant shipping isn’t an option.
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Ecommerce Marketing Overheard: SMS and Livestream Shopping
In this edition of Ecommerce Marketing Overheard, we explore the power of SMS,the emergence of livestream shopping, and more.
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How to Scale Your Shopify Facebook Ads Strategy
Determining the right Shopify Facebook ads strategy can be complicated — but no worries. Just follow these ad-scaling techniques for success.
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