5 Multi-Channel Marketing Campaign Examples
Multi-channel marketing is the new norm. Here are some of our favorite multi-channel marketing campaigns to help spark inspiration for new strategies.
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10 D2C Trends to Look For in 2020
From advanced tech and traditional marketing to global expansion to personalization, here are 10 D2C trends to watch in 2020.
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Video Marketing: How to Build Brand Trust
Video marketing connects your brand with your audience. Let’s explore how small businesses can build brand trust through video marketing.
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Getting Started With A/B Testing in Marketing
Learn more about how to use A/B testing in your cross-channel marketing strategy to test user experiences, optimize performance, and drive campaign results.
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Why Last-Click Attribution Isn't Effective
For the past decade, there’s been an impossible-to-kill myth in digital advertising: clicks are king. However, last-click attribution isn't very effective.
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Dealing with Copycat Competitors as a D2C Brand
For D2C brands to be sustainable in the long term, they’ll need to move into less saturated markets, or learn how to outsmart copycat competitors.
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Brand Awareness Strategy: A24’s Campaign for The Witch
There are few industries that are as reliant on brand awareness strategy as the film industry. Learn how A24 built awareness for one of their hit movies.
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Unrolling: The Dolls Kill Brand
In this edition of Unrolling, let's explore how the Dolls Kill brand has become one of the staples for 20-somethings in the e-commerce fashion sphere.
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Psychometrics: How Consumer Attitudes Influence Buying Behavior [AUDIO GUIDE]
Psychometrics is all about getting a real understanding of customers — their wants, needs, and motivations — and creating better online experiences.
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