The Coming Robot Apocalypse: Disruption and Opportunity in an AI-Powered Future
The coming AI apocalypse will disrupts traditional notions of work and employment, and opens up opportunities for smaller brands to level the playing field.
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Best Practices for Dynamic Remarketing Campaigns
Dynamic display ads personalize the ad message to each target audience. Learn how to use this ad format to remarket your products or services to your visitors.
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Make an Impression with an Onboarding Email Series
Ready to make an impression? Go the extra mile and invest in an onboarding email series to make new customers feel at home.
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What Is Customer Lifetime Value and How Do You Calculate It?
Customer lifetime value is one of the most critical pieces of information to calculate. By doing so, you can gain a 360° view of your marketing. Learn more.
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10 Community Building Tips to Make the Holidays Merry
The holidays are around the corner, and there's no better time to get started on your community building efforts. Here are 10 tips to help you get started.
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A Beginner's Guide to Creating a Micro-Influencer Campaign
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How to Find Your Target Audience Online
When it comes to advertising, it’s crucial to know how to reach your target audience. Read the AdRoll guide to find your ideal target audience.
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Guide to Building a Strong Ideal Customer Profile
In business, it’s extremely important to know who your perfect customer is. Here’s a guide on how to build a strong ideal customer profile (ICP).
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Mastering the Art of Consumer PR
Brands are always looking to increase brand awareness and enhance their reputation. Enter: Consumer PR. Our Head of Comms breaks down what you need to know.
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