The 10 People You Meet At Every Marketing Conference
A marketing conference can be grueling: POs, contracts, & booth sessions. Here's a list of the 10 types of people you'll likely bump into at your next conference.
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Why You Should Be Using Videos
You may think you don't have the resources or the team to utilize video. We've debunked five common misconceptions and show how you can leverage videos.
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How to Build an Audience Profile
Developing better customer experiences starts with a full understanding of your potential customers. Let's go over how to build a target audience.
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7 Ways to Get an Edge with Competitor Analysis
Competitor analysis not only unlocks insights into how brands in your space operate, but also how your company functions as a whole.
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How to Supercharge Word-of-Mouth Marketing Through Customer Experience
Building up word of mouth, especially for newer brands, isn’t easy. We dive into the psychology behind it and show how it helps create connections.
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How to Create a Differentiation Strategy
With new brands popping up daily and channels making it easier for shoppers to buy, it's harder to stand out. The key is to have a differentiation strategy.
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7 Ways to Measure Brand Awareness
Brand awareness can be a hard nut to crack. Based on our experience helping customers solve this problem, let's go over how to measure brand awareness.
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Going Beyond Viewability
Viewability has become one of the hottest topics among today's marketers. With 54% of display ads never being viewed, it's obvious why. In this post, we cover what it is, why it's important, and more.
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Fourth of July Sales: How to Skyrocket Your Revenue
To skyrocket your own Fourth of July sales, we’ve compiled four growth strategies from ambitious brands that can help you make the most of this holiday.
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