Hawaii Shark Encounters: Success Story
Find out how Hawaii Shark Encounters lowered their cost per thousand impressions (CPM) and cost per acquisition (CPA) with video ads.
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I’d Rather Be With My Dog: Success Story
Find out how I'd Rather Be With My Dog automated their workflow, personalized their customer experiences at scale, and delivered a consistently strong ROI.
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How PADI Found Success With Video
Find out how PADI used video ads to deliver a 6x and 2.8x higher CTR for prospecting and retargeting on their most recent digital marketing campaign.
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How AdType Expanded Its Presence to Europe & Beyond
Find out how AdType helped clients engage with target audiences, make more sales, and measure the impact of their campaigns.
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Cracking Ad Performance With Attribution
Find out how the latest updates to the Attribution Dashboard makes it easier to surface ad performance metrics for your marketing tactics.
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Why Customer Lifetime Value Matters: A Discussion with AdRoll President, Scott Gifis (Part II)
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
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Why Customer Lifetime Value Matters: A Discussion with AdRoll President, Scott Gifis (Part I)
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
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Measuring Impact: The Beginner’s Guide to Incrementality
Incrementality helps identify the channels and tactics that generate the most value. Let's go over how it can positively impact your bottom line.
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Expanding Your 2019 Video Advertising Strategy
Don't have your video advertising strategy in place? We're here to help with the latest tips and tricks to get your video ads firing on all cylinders.
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