Contextual vs. Behavioral Targeting: Which One Should You Use?
Contextual vs. behavioral targeting — which one is better for brands? Here’s everything you need to know.
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Getting Started with Advertising on YouTube
Learn everything you need to know about advertising on YouTube including YouTube advertising costs, how it works, how to create campaigns, and more.
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Amazon Ads: 4 Beginner Marketer Questions, Answered
It’s time to add a new marketing channel to your strategy: Amazon! If you’re a seller on the platform, check out our introductory guide to all things Amazon ads.
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What Are Shopping Ads and Why Should I Use Them?
Shopping ads are one of the biggest marketing opportunities you may be overlooking. Here’s why you should get started with them ASAP.
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Google Display Ads: How to Get Started
Want to showcase your ads across three million websites and 650,000 apps? Here’s how to get started with Google Display Ads.
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Optimizing Your Shopify Store’s Facebook Ads: An All-Levels Guide
The key to launching successful Facebook ads for your Shopify store? Continuous optimization. Here’s how to get started.
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How Virtual Influencers, AI, and SMS Marketing Form a New Channel in the Consumer Journey
Virtual influencers, artificial intelligence, and SMS marketing — together, these innovations create a new additive channel in the customer journey to provide brands with the opportunity to up their advertising game.
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Programmatic Advertising: 7 Common Questions, Answered
What is programmatic advertising, why is it important, and how do you get started with it? We have all the answers.
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Celebrity Endorsements: 3 Brand Campaigns We Love
It’s Oscars season, and we’re handing out virtual golden statuettes to three of the best celebrity-driven brand campaigns in recent years.
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