Comparing TikTok Ads vs. Facebook Ads
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Which KPIs to Use to Track User Acquisition Success
User acquisition is a crucial part of the marketing and sales funnel. Find out how to accurately track your efforts with these KPIs and campaign template. Click here to learn more.
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What is Digital Advertising? Types, Benefits, & Budgeting
Knowing the different types of digital ads is the crucial first step in deciding which type of ad is right for you and is the secret to maximizing the impact of your brand’s marketing initiatives. Click here to learn about all the types, benefits, plus budget information!
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What is Media Mix Modeling & How Does it Differ From Other Techniques?
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Conversion Tracking: A Beginner's Guide
Discover everything you need to know about conversion tracking on your website, including how to clearly define your conversions, set goals, and more.
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Unrolling: Spirit Halloween
In this edition of Unrolling, we’re reviewing Spirit Halloween. Here’s how they manage to rule the fall season, and how you can learn from their scary strategies. Click here to get some wicked good marketing tips.
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Digital Marketing Strategy: Examples and How to Get Started
Having a carefully crafted digital marketing strategy is crucial for all businesses, no matter the size. Learn about how to craft your strategy by following these steps.
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How TikTok’s Shopping Ads Can Help You Win This Holiday Season
TikTok’s Shopping ads are a powerful ad format that can help you unlock the audience you need to make this holiday season. Click here to get the step-by-step.
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5 Spooktacular Halloween Campaigns to Draw Inspiration From
While it can be tempting to dedicate all your attention to Black Friday, there’s no reason you can’t launch a mini Halloween campaign as well. Here are five frightful Halloween campaigns to draw inspiration from.
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