Marketing Strategies: How Brands Are Pivoting During Hard Times
How do you pivot your marketing strategies during this challenging time to survive? Let’s take note from various brands around the world.
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Your Marketing Toolbox Needs a Makeover
Many marketers think they're a tool away from cracking the customer code, but a bloated marketing toolbox makes it harder to keep track of it all.
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7 Trends to Look for in a Post-Coronavirus Brand Landscape
While it's still too early to make accurate predictions, here are our best guesses at the top trends that will shape brands in a post-coronavirus world.
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In Times of Uncertainty, What Matters Most for Marketers?
Here are some actions you can take to prepare for any situation: economic uncertainty, a global pandemic, or any other force out of your control.
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Market Trends and D2C Opportunities in the COVID-19 Landscape
Here are the top consumer trends you should be aware of as you’re swiftly adapting your D2C growth marketing programs to survive and thrive.
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How to Build a Campaign Strategy for Retail
How do you create a great retail campaign for strategy? By creating an effective email and display campaign that accurately targets your audience.
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How to Build a Campaign Strategy for Travel
How can you win over travel customers? By ensuring your campaign strategy for display and email are targeted to your audience and customer journey.
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COVID-19 Marketing Impact: Should You Cut Your Advertising Budget?
How does COVID-19 impact marketing spend? Should you cut spend or increase it? Here are some insights about adjusting your strategy with economic change
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How to Take Your Event Virtual: Lessons From CAB
With many companies now having to move their offline events online, here are 5 tips we're using to ensure that your virtual event is a memorable one.
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