Why Last-Click Attribution Isn't Effective
For the past decade, there’s been an impossible-to-kill myth in digital advertising: clicks are king. However, last-click attribution isn't very effective.
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Dealing with Copycat Competitors as a D2C Brand
For D2C brands to be sustainable in the long term, they’ll need to move into less saturated markets, or learn how to outsmart copycat competitors.
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Brand Awareness Strategy: A24’s Campaign for The Witch
There are few industries that are as reliant on brand awareness strategy as the film industry. Learn how A24 built awareness for one of their hit movies.
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Unrolling: The Dolls Kill Brand
In this edition of Unrolling, let's explore how the Dolls Kill brand has become one of the staples for 20-somethings in the e-commerce fashion sphere.
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Psychometrics: How Consumer Attitudes Influence Buying Behavior [AUDIO GUIDE]
Psychometrics is all about getting a real understanding of customers — their wants, needs, and motivations — and creating better online experiences.
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The Best Shopify Apps to Increase Sales
In a sea of marketing tools, how can D2C brands find the best ones? We’ve created a list of some of the best Shopify apps to increase sales.
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Is Emoji Marketing for Your Brand?
Emojis breathe life into text conversations — but can the same be done with your marketing efforts? Let’s explore the pros and cons of emoji marketing.
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Social Media Customer Service: Best Practices
There used to be only a couple of avenues for customer service inquiries: in-store and over the phone. Now, there's also social media customer service.
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How to Create Your Digital Strategy [WORKSHEETS]
To keep pace with competitors, brands will need to reach audiences where they spend most of their time online. Create your digital strategy with these worksheets.
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