Attribution and Measurement: Tracking and Optimizing Digital Performance [CHECKLIST]
Attribution is at the heart of every smart marketing optimization. In this blog, learn the basics and download your free checklist to get started.
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What Is Brand Transparency?
As simple as brand transparency sounds it's not intuitive for many businesses, so learn all about brand transparency and its pros and cons today.
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What is Viral Marketing?
Let’s explore the fundamentals of viral marketing, its benefits, and some of the viral campaigns that have managed to sweep the world off its feet.
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E-Commerce Logistics: Everything You Need to Know
Let's explore the main e-commerce logistics issues that retailers need to consider to make sure they have all of their bases covered.
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CCPA: What It Is and What It Means for Brands
It's a new era of online privacy. On January 1, 2020, the California Consumer Privacy Act (CCPA) went into effect. Here's what you need to know.
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Laying the Foundation for Your Brand’s Digital Transformation [TEMPLATES]
A digital transformation is all about having the tools and insights to create experiences that keep customers engaged and loyal. Learn how to get started.
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Seeing The Difference: How to Build A Clear Vision Statement [TEMPLATE]
Employees want to work for a company they believe in. A vision statement can be a powerful reminder that they’re part of something bigger than themselves.
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Predictive Analytics: Accelerate Your Growth
Data is everywhere. But, while most analytics report what has already occurred, predictive analytics uses data from the past to predict the future.
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Challenger Brands to Watch in 2020
From toothpaste to mayonnaise, underwear to soft drinks, here are some of the challenger brands to keep an eye on in 2020.
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