Mastering the Marketing Funnel: Strategies for Every Stage
Set yourself up for success this holiday season with a full-funnel strategy that keeps new customers coming back for more. Download the guide today.
Guides
Browse our collection of guides to help you achieve your marketing goals.
Latest Guides and Reports
Advanced Guide: Zero- and First-Party Data Strategies for Retargeting with Fewer Third-Party Cookies
Download this guide for expert strategies and insights into zero- and first-party data for retargeting.
Advertising Trends and Best Practices in the Travel Industry
Download the report to get access to full survey results and discover how travel brands can enhance their tech stack to achieve operational excellence.
All Guides and Reports
Your Actionable Guide to Abandoned Cart Recovery on Shopify
This guide offers Shopify merchants actionable tips to recover abandoned carts, drawing from the combined experience of AdRoll, Yotpo and Cohley. Read it now.
![The Beginner’s Guide to Retargeting [eBook + Worksheet]](/assets/img/resources/guides-and-reports/thumbs/beginners-guide-to-retargeting.png)
The Beginner’s Guide to Retargeting [eBook + Worksheet]
Unsure of all the details when it comes to running retargeting ads and measuring their effectiveness? Download our beginner’s guide and metrics worksheet here.
Unlocking Growth with Your Shopify Apps
Are you a Shopify-powered brand eyeing greater growth opportunities? We’ve got a pro tip for you: it’s time to uncover the deeper capabilities of your Shopify integrations.
![Three Ways to Improve Your Advertising [eBook]](/assets/img/resources/guides-and-reports/thumbs/3-ways-to-improve-your-advertising.png)
Three Ways to Improve Your Advertising [eBook]
Ready to take the next step in advertising? Here are three ways you can increase your ad effectiveness. Click here to download the guide.
Advertising KPI Benchmarks Report
Benchmark your advertising campaigns’ performance against AdRoll’s advertising KPI data and find out how you can better allocate your budget to maximize growth.
The Ultimate Brand Building Guide + Worksheets
Ready to leverage brand awareness for growth? These guides + actionable worksheets will help you craft a brand worth remembering. Click here to download.
Ecommerce Peak Holiday Marketing and Advertising Trends | 2022 Guide
Get 2022’s ecommerce peak holiday marketing and advertising trends from industry experts and learn campaign management tactics to grow this season.
How to Manage 3 Key Ecommerce Marketing Trends
The Ecommerce Marketer’s Guide to Sustainable Growth
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
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