All the Metrics from Google Analytics You Should Be Tracking Now
Google Analytics is one of the most important tools for a marketer. Here is a beginner’s guide to all the metrics you should zero in on.
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Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
Google Analytics is one of the most important tools for a marketer. Here is a beginner’s guide to all the metrics you should zero in on.
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Here's a beginner's guide to behavioral segmentation and how you can use it to increase your sales.
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The first step in deciding where you should invest your money for paid ads is understanding the difference between Google Ads vs. Facebook Ads. Read on for a full comparison.
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This is the perfect time for marketers to find ways to make their existing campaign strategies more effective with AdRoll.
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Here are several ways that agencies can talk to their clients about advertising today, and get them to invest their ad spend successfully.
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Dynamic creative optimization offers a powerful tool for constructing a more comprehensive and immersive digital environment for audiences.
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A recent analysis of ad copy across AdRoll’s massive dataset has uncovered several copywriting tricks that can boost ad performance. Read on to learn more.
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Here are some of the dos and don’ts that brands should take aboard when considering how best to implement ads during a crisis.
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Here are several of the latest creative trends in advertising that apparel and fashion brands can use to get in focus and stay competitive. Learn more.
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Here are best practices for ad creatives that D2Cs in the finance industry can adopt to get their message across in a highly competitive marketplace.
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