Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
Digital advertising is a dynamic and rapidly evolving landscape driven by technological advancements, changing consumer behavior, and shifting industry trends. Find out how AdRoll makes it all easier.
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Google Ads and Google Analytics 4 (GA4) will deprecate multiple attribution models including time decay, position-based, linear, and first-click, and will make their Data Driven Attribution (DDA) model the default. Find out how to react and keep your data attribution solid.
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With shrinking budgets, you’re looking for all the ways to cut costs and consolidate bills to save some coin. Invest in a strategic multi-channel marketing strategy with display, native, video, and search ads. Find out how here.
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When digital marketing analytics are set up correctly, they are a powerful tool for marketers, enabling them to make data-driven optimizations. Learn more.
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Whether it’s the season for Halloween costumes, sparkly gift wrap paper, or pastel eggs, here's how to get seasonal marketing right for your business.
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Discover how geographic segmentation helps you reach your customers. Tailor your marketing campaigns to specific regions and get more conversions.
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One of the most important things to ask yourself before creating an ad is: what is the objective? If you're not sure if brand awareness or direct response ads are right for you, click here to find out.
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Learn how to get started with advertising your business on Facebook, including how to set up a campaign, features, guidelines, tips, and more.
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The future of the social media landscape is ever changing, so stay ahead of the curve by reading up on our pick of the top social media trends of 2023.
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Using TikTok marketing is becoming increasingly important for businesses, especially direct to consumer brands. Learn how to use TikTok marketing today.
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