Measurement: Metrics for Digital Marketing Success
What is measurement? Measurement uses metrics and key performance indicators (KPIs) to figure out how your efforts are impacting your business.
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What is Native Advertising?
Native advertising ads mimic the form and function of the environment they're in, making it more of a soft sell. Learn more about this ad type in this post.
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In-App Advertising Best Practices
There’s a reason why in-app advertising is the fastest-growing form of mobile advertising on the market. Ready to delve into some best practices?
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Data-Driven Marketing: Why It Matters for Your Business
Big data, AI, and machine learning technologies are changing global business practices. To remain competitive, brands need to embrace data-driven marketing.
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Harder-Working Web Content in 8 Steps
Today, there are more than 1.9 billion websites online. To stand out and produce the best possible web content, follow these 8 guidelines.
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Map Your 2020 Milestones [MARKETING CALENDAR TEMPLATE]
For growing D2C brands, marketing is unpredictable. Luckily for you, we created this marketing calendar you can use to outline all of the major pitstops.
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Building a Marketing Budget [TEMPLATE + WORKSHEET]
The year is coming to a close, and you know what that means: It’s time to put together next year’s marketing budget! Use our template to help you plan.
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How to Be Your Customers’ #1 Brand [CHECKLIST]
The months following the holiday season are the best time to reach out to new customers. Download our 2020 checklist to kickstart your campaigns!
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How to Inspire Employees to Generate Content
If you're struggling with your company's content marketing efforts, the key is to look internally. But how do you inspire employees to generate content?
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