What Is AdRoll?
One of the best-kept marketing secrets is you don’t have to do everything yourself, especially when you have a platform as robust as ours. Here’s how it works.
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Retargeting vs. Remarketing: What Is the Difference?
Retargeting and remarketing are often used interchangeably, but you may be surprised to learn that they are not the same. Here’s what you need to know.
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The Beginner’s Guide to Performance Marketing for Shopify Merchants
Performance marketing may be one of the most ubiquitous ecommerce terms around. If you don’t know what it actually means, don’t miss this beginner’s guide.
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5 Effective Attribution and Reporting Strategies
Figuring out your attribution and reporting shouldn’t be an afterthought. Use these 5 strategies to get started!
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Google Shopping Ads: 6 Advanced Tips for Shopify Plus Brands
Check out these six advanced tips to take Google Shopping ads for your Shopify Plus store to the next level.
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Facebook Lead Ads for Your Shopify Store: A Beginner’s Intro
Level up your Facebook marketing efforts with lead ads, the best way to grab more leads for your Shopify store.
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Google Shopping Ads: 6 Quick Tips to Know
Move over, search and PPC ads. Google Shopping ads are the ultimate marketing tactic you need in 2022. Here are 6 tips for creating effective ones.
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Display Ads: A Worksheet to Set Up Your First Campaign
Ready to launch your first display ad campaign? Use this worksheet to stay organized as you navigate different ad formats, sizes, and placements.
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Contextual vs. Behavioral Targeting: Which One Should You Use?
Contextual vs. behavioral targeting — which one is better for brands? Here’s everything you need to know.
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