Best Practices for Programmatic Advertising
Leveraging programmatic ads effectively requires a strategic approach. In this blog, we cover some programmatic best practices to ensure you get the most out of your campaign budget.
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5 Elements Every Programmatic Strategy Should Have
A robust programmatic advertising strategy is a carefully curated set of efficient processes and actions that your business will use to maximize the benefits of programmatic ads. Let’s explore the five key elements every programmatic advertising strategy should include.
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How to Know Your Marketing Funnel is Broken
If you have low conversion rates, receive negative feedback, or struggle to reel in high-quality leads, it might be time to assess your full-funnel marketing strategies.
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Building a Brand Advertising Campaign
By emphasizing brand over individual products, you teach customers to associate your company with particular values and qualities. Let’s go over how to build a marketing strategy that centers on your brand identity.
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What is a Full-Funnel Marketing Strategy?
By addressing all stages of the funnel, you can reach your customers wherever they are and be available for them when they finally make a purchasing decision. Let’s go over each funnel stage and the marketing strategies that support them with some examples.
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Best Practices in Marketing Attribution: Harnessing Advanced Data Insights for Precision Marketing
Let’s dive into the key data practices ensuring reliable attribution modeling: preserving data quality, employing deeper granularity, data normalization, data governance, and implementing multi-touch attribution (MTA) models.
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AdRoll + Improvado Unlock the Power of Marketing Data With Cross-Channel Attribution
Through this partnership, AdRoll customers can access enterprise-grade premium analytics in a user-friendly interface at a competitive price point.
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How to Attribute Your Multi-Channel Marketing Strategy
Understanding the role individual platforms play in driving conversions, within a multi-channel marketing strategy is a challenge. Learn how to attribution your efforts and improve your marketing. Click here to get started.
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5 Elements Every Insurance Ad Campaign Needs
The world of marketing insurance is highly competitive, with a variety of brands vying for the attention of the same audiences. How do you stand out from the rest?
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