COVID-19 Marketing Impact: Should You Cut Your Advertising Budget?
How does COVID-19 impact marketing spend? Should you cut spend or increase it? Here are some insights about adjusting your strategy with economic change
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How to Take Your Event Virtual: Lessons From CAB
With many companies now having to move their offline events online, here are 5 tips we're using to ensure that your virtual event is a memorable one.
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How to Preserve Culture and Stay Connected While WFH
How do you keep company culture alive when you're WFH? Here are some tips to help maintain a connection with your colleagues when you're working remotely.
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WFH Tips: How to Maintain Balance and Productivity
We’ve compiled a list of tips and experiences that might help you remain productive when you're working from home (WFH) for an extended period.
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5 Multi-Channel Marketing Campaign Examples
Multi-channel marketing is the new norm. Here are some of our favorite multi-channel marketing campaigns to help spark inspiration for new strategies.
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10 D2C Trends to Look For in 2020
From advanced tech and traditional marketing to global expansion to personalization, here are 10 D2C trends to watch in 2020.
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Video Marketing: How to Build Brand Trust
Video marketing connects your brand with your audience. Let’s explore how small businesses can build brand trust through video marketing.
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Getting Started With A/B Testing in Marketing
Learn more about how to use A/B testing in your cross-channel marketing strategy to test user experiences, optimize performance, and drive campaign results.
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Why Last-Click Attribution Isn't Effective
For the past decade, there’s been an impossible-to-kill myth in digital advertising: clicks are king. However, last-click attribution isn't very effective.
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