A Guide to Cross-Channel Marketing Strategy and Campaign Management
Effective marketing doesn’t take place on just one channel. Learn how to use website content, paid social, and search advertising in your strategy.
The Marketing Resource Library for Growing Your Brand
Everything you need for creating compelling cross-channel strategies to grow your brand, increase sales, and optimize your customer journey, all in one place.
NEW!
Mastering the Marketing Funnel: Strategies for Every Stage
Set yourself up for success this holiday season with a full-funnel strategy that keeps new customers coming back for more. Download the guide today.
Featured Resources
The Beginner's Guide to Retargeting
A quick-start guide to launch retargeting ads and measure them effectively. Retargeting ads are key for any advertising strategy. If you’re brand new to the retargeting space, we’ve got you covered.
Attribution Modeling: What It Is & How to Use It
In this article, we will walk you through a few of the commonly used attribution models, discuss how you can apply them to your business, and review how to use them to test and adapt.
Explore More Resources
Browse through our different types of resources to find the right resource for you.
Case Studies
Guides
Mastering the Marketing Funnel: Strategies for Every Stage
Set yourself up for success this holiday season with a full-funnel strategy that keeps new customers coming back for more. Download the guide today.
Advanced Guide: Zero- and First-Party Data Strategies for Retargeting with Fewer Third-Party Cookies
Download this guide for expert strategies and insights into zero- and first-party data for retargeting.
Advertising Trends and Best Practices in the Travel Industry
Download the report to get access to full survey results and discover how travel brands can enhance their tech stack to achieve operational excellence.
Podcasts
How Ambitious Brands Do Content Marketing
There’s no one-size-fits-all strategy for content marketing. In this episode, we dive into how brands are strategically thinking about distribution and seeking opportunities to nurture the community through content engagement.
Advice and Reflections From Ambitious E-Commerce Leaders
Being successful often means learning from those who have “been there and done that.”
How Ambitious Brands Create Strategic Partnerships That Accelerate Growth
Strengthen your brand by seeking brand partnerships with other companies.
Webinars
Transform Your Loyalty Program with Data-Driven Retention Strategies
In this webinar, Alejandra will walk you through the steps to build a strong customer loyalty program that fits your brand’s goals and audience. Watch now.
Get More From Your Marketing Spend: Mastering Cross-Channel Attribution
Learn how to centralize your reporting, identify opportunities in your marketing channels and campaigns, and make informed decisions on your strategy with Aiden Dalley and Evi Katsoulieri as they showcase AdRoll's Cross-Channel Attribution feature. Watch now.
Boost Seasonal Success With Full-Funnel Marketing Strategies
Join Courtney Herb, Senior Director of Brand Marketing & Public Relations as she dives into how to build a dynamic full-funnel marketing strategy for the holidays and beyond. Watch now.
Customer Stories
Dare to Grow Stories - AdType
Creating a global agency from scratch. AdType began as a single office and turned into a digital marketing agency with locations in the UK, Spain, and Italy.
Dare to Grow Stories - Boomf
Launching a new product with a bang. Boomf pivoted their business strategy after the dynamite success of the Boomf Bomb and have partnered with AdRoll to explode their revenue by 123%.
Dare to Grow Stories - Cherry Media
Getting the most bang for their customer’s buck. With their relationship with a top customer on the line, Cherry Media Group optimized their ad placement strategy and increased their ROI by 3x.
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
Discount Strategy Calculator
Running a sale? Check your profit margins and decide your discount!
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