Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
Let's learn how web and app customer journeys are different, and how you can circumvent dead ends in attribution and mapping with the right advertising and tracking strategies for each.
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There are many reasons mobile-first platforms closely track their analytics and fine-tune campaigns with tracking baked in. These are the reasons you want to track mobile metrics, either through your own process or an MMP.
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How did advertisers respond to tightening budgets but the seemingly voracious appetite for holiday sales? This article summarizes trends in holiday ad spend.
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Programmatic advertising strategy requires knowledge of its terms. Once you have a better handle on its jargon, you can understand which metrics to optimize and which platforms enable your success.
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With 2024 wrapping up, we’re optimistic about what the future brings for advertising. Here’s what you need to brace for 2025 and stay ahead.
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Studies show creative is actually the most important factor in advertising and worth investing time into. Let’s talk about how to make effective ad creatives and where creative services come in.
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How do programmatic and non-programmatic advertising compare? In this blog, we’ll discuss the main differences between these marketing methods to help advertisers make an informed decision when choosing how to incorporate them into their marketing mix.
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App tracking is essential for driving growth and ensuring you stay ahead of the curve. Let’s take a closer look at mobile app tracking and how it works.
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CTV is one of the fastest-growing advertising channels, accounting for about one-third of total video ad spending. Let’s go over why CTV is a powerful tool for holiday marketing — it can reach more diverse audiences than you might expect.
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Programmatic advertising helps advertisers reach multiple audiences with unique messaging simultaneously. Not all programmatic ad platforms are equal, which is why we’ve put together this guide with defining features to help you decide.
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