What is Targeted Advertising?
Targeted ads allow marketers to advertise to shoppers based on their traits, interest, and behaviors. Learn more about the value of targeted advertising for your brand here.
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Digital Advertising
Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
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How to Increase ROAS: 3 Tips from Kevin Brkal
Looking for ways to be more efficient with your 2023 marketing budget? Check out these three ROAS increasing tips from marketing pro, Kevin Brkal.
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2023 Digital Advertising Outlook
The beginning of the year usually brings lower CPMs, is 2023 going to be different? Click here to get the data for 2023's digital advertising outlook.
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Digital Marketing Strategies for Uncertain Times
The future may feel uncertain, but your marketing strategy doesn't have to be. Plan for your new year with these tried-and-true strategies. Click here to learn more.
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AdRoll vs. Display & Video 360 (DV360)
If you’re launching display and video ads, you’ve probably heard of AdRoll and DV360. Compare what each tool offers and get started with AdRoll today!
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2023 Trends Digital Marketers Should Use Right Now
Learn more about the important roles influencers, contextual targeting, social video and consolidated reporting can play in your 2023 digital marketing strategy.
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The 4 Rules to Successful Video Campaigns
The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.
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Advice to Close Out Your 2022 Marketing + Prepare for 2023
Excerpts from “Cyber Week is Over… Now What?” with Vibhor Kapoor - Chief Marketing Officer, Cathy Bergstrom - Sr. Director of Product Management, and Lizzie Chapman - VP Technology Partnerships & Channels.
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Everything You Need to Know About Creating a Digital Marketing Channel Mix Strategy
With so many marketing channels to choose from, how can you determine which are best for your business? Learn how, when, and why to diversify your media mix.
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Retargeting Ads in Less Than 10 Mins
Use this guide to understand what retargeting is, the different types, ways to get started, and best practices to keep in mind.
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