Google Ads Showdown: Display Ads vs. Search Ads
Get ready for another ads showdown — this time, we’re keeping it in the family with Google Display ads vs. Search ads.
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Digital Advertising
Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
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Spring Clean Your MarTech Stack: 3 Tips to Keep in Mind
Does your MarTech stack spark joy? Or is it a logistical nightmare? If it’s the latter, it may be time for a refresh.
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What Is Google FLEDGE and Why Is It Important for Your Business?
So what is Google FLEDGE? It’s a proposal for a workflow (using FLoC API technologies) that will help marketers connect with relevant user groups and deliver personalized ad content.
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5 New Facebook Ads Features You Need to Try
As Facebook goes from strength to strength, they continue to evolve the platform to provide users with more intuitive and convenient features. Learn more.
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How to Optimize TikTok Ads
Want your TikTok ad to earn more impressions and engagement or even go viral? Learn how to optimize TikTok ads with these tips.
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How to Find Your Target Audience: The Ultimate Lightning Quiz
Your 2022 challenge: Learn more about your target audience. Here’s a lightning quiz to help get your ideas flowing.
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A Beginner’s Guide to Cross-Channel Advertising
Cross-channel marketing is about meeting your target audience with ads, content, and experiences that feel natural and intuitive to the consumer. Here's a guide to get you started.
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6 Tips for Creating an Omnichannel Marketing Funnel
You need to create a seamless, positive experience at every touchpoint. Here's how to create an omnichannel marketing funnel.
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How Do Omnichannel Automation Solutions Work?
Omnichannel automation solutions are a way to regain a singular and powerful marketing message and take customers on a journey to purchase.
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What Is Multichannel Marketing?
Mobile apps, emails, print ads, social media, retail stores, promotional events, product packaging, and more can all be part of a multichannel marketing plan.
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