CPC vs CPM
Read on to learn the difference between CPC vs CPM, the benefits and downsides of each, and how to determine which one to use for your ad campaigns.
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Digital Advertising
Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
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3 Creative Ways to Better Understand Your Target Audience
Here are creative ways to collect the information you need to fill out your buyer personas, review your analytics dashboards, and solicit customer feedback.
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What Is Remarketing? 4 Tips to Get Started With This ROI-Driving Tactic
Here’s how to get started with remarketing to help boost your return on investment (ROI).
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Advanced Shopify Ads: 5 Ways to Make the Most of Your Ecommerce Ad Budget
If you’re ready to take your Shopify marketing to the next level — you know, beyond Facebook ads, Google ads, and the occasional email — check out this post.
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Making the Most Out of Your Ecommerce Ad Budget: Cross-Channel Advertising
Here are some quick tips to making the most out of your ecommerce ad budget with cross-channel advertising.
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How to Create a UTM Strategy
Say goodbye to messy analytics dashboards and complex data. Here’s a guide to help you get started on putting together a robust UTM strategy.
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A Step-By-Step Guide to Linking Your Ad Accounts to Shopify
Pixel IDs? Business manager accounts? Site tags? No need to scream “help!” Here’s a step-by-step guide to link your ad accounts to Shopify.
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Google Ads 101: A Checklist for Your First Campaign
Wish you had a cheat sheet for Google Ads? The wait is over: Here’s a checklist to help you get started.
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Email List Management: 6 Best Practices for 2021 and Beyond
Here are the six best email list management practices for keeping your list clean and healthy, so you can keep your subscribers informed and engaged.
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Custom Ads: Go Beyond Templates With AdRoll
Dive in with Jake Burroughs and learn how brands can take their ads to the next level with some help with custom creative content from AdRoll.
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