Marketing KPIs: How to Track Your Business Goals
You don’t want to waste time focusing on marketing KPIs unrelated to your goals. Here's how to find the right ones for your business, along with some examples.
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How to Get Started With Selling on Instagram
Instagram has more than a billion users. Learn about how to sell on Instagram and discover tips for how brands can make the most of selling on Instagram.
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The AdRoll Difference: Setting New Standards in Digital Advertising
Digital advertising is a dynamic and rapidly evolving landscape driven by technological advancements, changing consumer behavior, and shifting industry trends. Find out how AdRoll makes it all easier.
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Google Removes 4 Attribution Models in Ads and Analytics: What it Means for Marketers
Google Ads and Google Analytics 4 (GA4) will deprecate multiple attribution models including time decay, position-based, linear, and first-click, and will make their Data Driven Attribution (DDA) model the default. Find out how to react and keep your data attribution solid.
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The Ultimate Marketing Strategy: Display, Native, Video, & Paid Search
With shrinking budgets, you’re looking for all the ways to cut costs and consolidate bills to save some coin. Invest in a strategic multi-channel marketing strategy with display, native, video, and search ads. Find out how here.
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Actionable Insights: How to Set Up Your Digital Marketing Analytics
When digital marketing analytics are set up correctly, they are a powerful tool for marketers, enabling them to make data-driven optimizations. Learn more.
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What is Seasonal Marketing?
Whether it’s the season for Halloween costumes, sparkly gift wrap paper, or pastel eggs, here's how to get seasonal marketing right for your business.
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The Ultimate Guide to Geographic Segmentation
Discover how geographic segmentation helps you reach your customers. Tailor your marketing campaigns to specific regions and get more conversions.
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Brand Awareness vs. Direct Response Ads: the Differences and Choosing the Right Approach
One of the most important things to ask yourself before creating an ad is: what is the objective? If you're not sure if brand awareness or direct response ads are right for you, click here to find out.
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