Machine learning and AI are having a moment, but AdRoll has been leveraging this tech for years. Find out how our proprietary machine learning engine, BidIQ, helps you optimize your campaigns.
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Instagram Stories engage millions of users every day. Are you using them to their full potential? Click here to find out how you can use this ad type to boost holiday campaign engagement.
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Whether your brand is sentimental, sarcastic, or something in between, there’s a way to make your holiday campaigns stand out this season. Click here to see 4 inspiring examples.
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Enhance your marketing strategy with personalization at its core. We've partnered with Klaviyo to bring you an integration that helps you elevate engagement and conversions through consistent, personalized marketing experiences.
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Drive great results this holiday season with these holiday email marketing tips to help you plan and launch a successful campaign.
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Learn about what multivariate testing is, how it differs from A/B testing, and how to implement multivariate testing as a part of your digital marketing strategy.
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Demographic segmentation can help you reach your target audience with precision. Learn how to use demographics to optimize your campaign and increase conversions.
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Today we announce an exciting new partnership and product integration with Klaviyo — an intelligent marketing automation platform for email, SMS and push notifications.
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Learn more about customer segmentation and the different models so you can effectively target customers for your cross-channel marketing campaign.
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