5 Steps to Building a First-Party Data Strategy
First-party data has never been more important. If you’re unsure how to get started with building a strategy, this guide has you covered.
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Digital Advertising
Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
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Google Shopping Ads: 6 Advanced Tips for Shopify Plus Brands
Check out these six advanced tips to take Google Shopping ads for your Shopify Plus store to the next level.
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Facebook Lead Ads for Your Shopify Store: A Beginner’s Intro
Level up your Facebook marketing efforts with lead ads, the best way to grab more leads for your Shopify store.
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Google Shopping Ads: 6 Quick Tips to Know
Move over, search and PPC ads. Google Shopping ads are the ultimate marketing tactic you need in 2022. Here are 6 tips for creating effective ones.
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Display Ads: A Worksheet to Set Up Your First Campaign
Ready to launch your first display ad campaign? Use this worksheet to stay organized as you navigate different ad formats, sizes, and placements.
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Contextual vs. Behavioral Targeting: Which One Should You Use?
Contextual vs. behavioral targeting — which one is better for brands? Here’s everything you need to know.
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Getting Started with Advertising on YouTube
Learn everything you need to know about advertising on YouTube including YouTube advertising costs, how it works, how to create campaigns, and more.
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Amazon Ads: 4 Beginner Marketer Questions, Answered
It’s time to add a new marketing channel to your strategy: Amazon! If you’re a seller on the platform, check out our introductory guide to all things Amazon ads.
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What Are Shopping Ads and Why Should I Use Them?
Shopping ads are one of the biggest marketing opportunities you may be overlooking. Here’s why you should get started with them ASAP.
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Google Display Ads: How to Get Started
Want to showcase your ads across three million websites and 650,000 apps? Here’s how to get started with Google Display Ads.
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