Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
Made For Ad sites have been around for a while and they can cost businesses thousands of dollars in wasted ad spend. Don’t lose your budget on invalid clicks. Click here to learn how AdRoll protects budgets for our customers.
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First-party data is the name of the game when it comes to targeted ads in the future of advertising — here are stats to prove it (+ what you need to do now). Click here to read on.
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Black Friday and Cyber Monday are the star holidays of the season, but they’re not the ONLY holidays. Here are lesser known holidays for your business to celebrate this year.
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TikTok has recently integrated an ecommerce platform within the platform, making it easy for users to view and buy products from their favorite brands or creators without closing the app. Find out how to use TikTok shop for yourself here.
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Machine learning and AI are having a moment, but AdRoll has been leveraging this tech for years. Find out how our proprietary machine learning engine, BidIQ, helps you optimize your campaigns.
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Instagram Stories engage millions of users every day. Are you using them to their full potential? Click here to find out how you can use this ad type to boost holiday campaign engagement.
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Whether your brand is sentimental, sarcastic, or something in between, there’s a way to make your holiday campaigns stand out this season. Click here to see 4 inspiring examples.
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Learn about what multivariate testing is, how it differs from A/B testing, and how to implement multivariate testing as a part of your digital marketing strategy.
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Demographic segmentation can help you reach your target audience with precision. Learn how to use demographics to optimize your campaign and increase conversions.
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Learn more about customer segmentation and the different models so you can effectively target customers for your cross-channel marketing campaign.
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