Google Analytics Attribution 101
In this article, we’ll review how to use attribution in Google Analytics, highlight key features and limitations, and more.
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Marketing attribution is essential to understanding how consumers arrive at their purchasing decisions. With accurate attribution, brands can better determine what motivates their customers to engage with their brands at each step of the buyer's journey. Through this process, brands learn what aspects of their marketing approach are most effective. Marketers are then able to refine their strategies by reallocating resources to the most rewarding channels.
In this article, we’ll review how to use attribution in Google Analytics, highlight key features and limitations, and more.
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Learn how to choose an attribution model for your e-commerce brand and you’ll have the information that you need to craft effective campaigns and more.
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Here's how you can use data-driven attribution to accurately analyze marketing performance and optimize campaigns to achieve maximum ROI.
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If you’re running ads across channels, your reporting needs to be measured across those channels for the most accurate data. Click here for AdRoll’s 7-step strategy to cross-channel campaign performance tracking.
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For the past decade, there’s been an impossible-to-kill myth in digital advertising: clicks are king. However, last-click attribution isn't very effective.
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Attribution is at the heart of every smart marketing optimization. In this blog, learn the basics and download your free checklist to get started.
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There’s a lot of patience required after attribution implementation. Let’s go over what you should expect during the first 90 days.
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Single-touch attribution is out of date because the customer journey is changing and spans many devices and marketing channels. Learn more.
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Branding plays an essential part in attribution. Explore how brand awareness efforts lead to higher customer retention and loyalty rates.
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When you’re getting started with attribution implementation, it's natural to experience some confusion. Let's go over a few commonly asked questions.
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