Optimizing Your Shopify Store’s Facebook Ads: An All-Levels Guide
The key to launching successful Facebook ads for your Shopify store? Continuous optimization. Here’s how to get started.
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Digital Advertising
Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
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How Virtual Influencers, AI, and SMS Marketing Form a New Channel in the Consumer Journey
Virtual influencers, artificial intelligence, and SMS marketing — together, these innovations create a new additive channel in the customer journey to provide brands with the opportunity to up their advertising game.
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Programmatic Advertising: 7 Common Questions, Answered
What is programmatic advertising, why is it important, and how do you get started with it? We have all the answers.
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4 Ways Abandoned Carts Hurt Your Shopify Store (Beyond Revenue Loss)
Nobody likes abandoned carts. Here’s why they’re hurting your brand more than you think—and what you can do instead.
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Is the Cart Abandonment Rate for Your Shopify Store High? This Could Be the Cause
Suffering from high cart abandonment rates? The first step to tackling this inevitable (and pesky) ecommerce challenge is to diagnose the exact problem.
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How to Choose the Right Retargeting Ad Formats and Sizing for Ecommerce
Retargeting ads are one of the best ways to increase sales and keep your business growing. Discover the most effective ad sizes and formats.
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6 Tips for Going Live on TikTok for the First Time
If you’ve mastered organic TikTok posts, it’s time to take it up a notch by streaming live on the platform. Here’s how to get started, some tips, and more.
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Google Analytics Audit: A Checklist for Beginners
Google Analytics can be a beast to conquer for beginner marketers. We’re here to help configure your dashboard with our Google Analytics audit checklist.
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Pinterest Ads 101: A Checklist for Your First Campaign
Are Pinterest ads included in your marketing mix? Start reaching the platform’s high-intent shoppers — here’s how.
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AdRoll vs. Taboola
You’re ready to get started with native advertising, but which platform should you use? Here’s what to know about AdRoll vs. Taboola.
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